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Build Your Email Subscriber List
In this video, we'll talk about the importance of getting opt-in subscribers and some practical tactics to help build your email subscriber list... Quick!
2:04
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Select Your Email Types
In this video, we'll introduce four popular types of emails you can use to support your business, and define what a contact plan is and why it's important.
2:27
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Plan Your Email Content
In this video, we'll guide you through the content planning process for your overall email marketing efforts, and how to plan content for individual marketing emails.
2:38
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Use the Websites + Marketing Email Marketing Tool
In this video, we'll introduce the email marketing tool included in Websites + Marketing, and share some of the features and benefits of this tool.
2:11
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Ensuring Your Emails Look Professional
In this video, we'll share the design elements that influence the look and feel of your emails and discuss some best practices for each element to ensure your emails look their best.
3:13
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Creating a Beautiful Email Banner Image
In this video, we'll explain the importance of your email banner and share some design considerations when creating it.
2:25
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Crafting High-Quality Email Content
In this video, we'll provide several tips for creating customer-first email content and discuss layout suggestions to encourage readability.
2:32
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Developing Compelling Email CTAs
In this video, we'll talk explain why buttons are the best choice for CTAs and how to create a CTA button that gets clicked.
2:52
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Writing Subject Lines That Get Email Opens
In this video, we'll explain the importance of an email's subject line and share best practices for writing email subject lines.
2:38
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Personalizing Your Marketing Emails
In this video, we'll discuss why personalization is the best way to stand out in an inbox and how to get started with personalization in your emails.
2:49
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Complying with Email Regulations
In this video, we'll introduce some guidelines that will help you stay in compliance with a range of email regulations as well as some of the reprecussions associated with non-compliance.
2:46
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Proofreading and Testing Your Emails
In this video, we'll talk about why it's a good idea to use preview mode for proofreading and testing and how to create a 'test' segment to verify functionality and display across devices.
3:02
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