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Getting Started Email Marketing: Overview
In this course, you'll learn a four-step process to kickstart your email marketing efforts; how to design professional-looking emails; guidelines for managing email marketing logistics, and tracking metrics, and how to use GoDaddy Email Marketing.
0:50
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Launch Your Email Marketing in Four Steps
In this video, we'll cover how to quick-start your email marketing in four steps and share a high-level description of each step in our quick-start process.
2:25
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Set Goals for Your Email Marketing
In this video, we'll share the three questions to answer when setting goals for your email marketing and how the answers to these questions inform your goals.
2:28
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Build Your Email Subscriber List
In this video, we'll talk about the importance of getting opt-in subscribers and some practical tactics to help build your email subscriber list... Quick!
2:04
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Select Your Email Types
In this video, we'll introduce four popular types of emails you can use to support your business, and define what a contact plan is and why it's important.
2:27
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Plan Your Email Content
In this video, we'll guide you through the content planning process for your overall email marketing efforts, and how to plan content for individual marketing emails.
2:38
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Use the Websites + Marketing Email Marketing Tool
In this video, we'll introduce the email marketing tool included in Websites + Marketing, and share some of the features and benefits of this tool.
2:11
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Ensuring Your Emails Look Professional
In this video, we'll share the design elements that influence the look and feel of your emails and discuss some best practices for each element to ensure your emails look their best.
3:13
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Creating a Beautiful Email Banner Image
In this video, we'll explain the importance of your email banner and share some design considerations when creating it.
2:25
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Crafting High-Quality Email Content
In this video, we'll provide several tips for creating customer-first email content and discuss layout suggestions to encourage readability.
2:32
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Developing Compelling Email CTAs
In this video, we'll talk explain why buttons are the best choice for CTAs and how to create a CTA button that gets clicked.
2:52
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Writing Subject Lines That Get Email Opens
In this video, we'll explain the importance of an email's subject line and share best practices for writing email subject lines.
2:38
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