Developing Compelling Email CTAs
In this video, we'll talk explain why buttons are the best choice for CTAs and how to create a CTA button that gets clicked.
In Email Marketing
Writing Subject Lines That Get Email Opens
In this video, we'll explain the importance of an email's subject line and share best practices for writing email subject lines.
Crafting High-Quality Email Content
In this video, we'll provide several tips for creating customer-first email content and discuss layout suggestions to encourage readability.
Creating a Beautiful Email Banner Image
In this video, we'll explain the importance of your email banner and share some design considerations when creating it.
Plan Your Email Content
In this video, we'll guide you through the content planning process for your overall email marketing efforts, and how to plan content for individual marketing emails.
Proofreading and Testing Your Emails
In this video, we'll talk about why it's a good idea to use preview mode for proofreading and testing and how to create a 'test' segment to verify functionality and display across devices.
Personalizing Your Marketing Emails
In this video, we'll discuss why personalization is the best way to stand out in an inbox and how to get started with personalization in your emails.