Back to search results

How to choose a great domain name

3:00

Description
Related Videos

Your domain name is a critical part of your online identity. So knowing what makes for a good domain name matters. For starters, keep it short and relevant to your business. A name that’s easy to spell and type is a bonus. Numbers, whether spelled out or as digits, and dashes can create confusion. Avoid forcing customers into mental gymnastics trying to recall your online address. For local businesses, including your city, state, or region in your domain helps your customers find you faster. For the extension... If you can get “.com,” go for it. It’s the most widely used extension, but it’s also been around so long that getting a short, memorable name that ends in .com can be a challenge. Other popular extensions include .net, .org., .info. and .biz. Plus, hundreds of fun new ones are now available, like .guru, .shop, .nyc, and .actor. These descriptive extensions allow you to perfectly represent your business and boost your brand. Speaking of your brand, you can protect and build it by purchasing misspelled versions of your domain name so customers who get it wrong are still ushered to your website. It’s also a good idea to purchase your domain with various extensions to prevent competitors from registering them. Finally, make haste. Domain names sell fast. But most are affordable, so get your favorite domain registered now before someone else beats you to it. Domain registrars, like GoDaddy, streamline the process of finding a good domain name because they know which names are available, and help with your search by suggesting relevant alternate domains when the one you want is already taken. Need a great domain name? There’s one waiting for you.

View More