What is the Difference Between a Brand and a Logo
Every company, from the tiny startup to corporate giants, needs a brand: an identity that creates a voice, personality and face for your company. Your company is defined by many things, product/service quality, customer service, and prices to name a few, but branding is what tells customers who you are and what you’re all about. Whether your company’s been around for two minutes, two years, or two decades, creating a lasting, memorable brand is key to staying connected with your customers. However, if you haven’t been spending your time studying to be a graphic designer or marketing specialist because you’ve been busy running your own business, we get it. Let's break down the difference between a brand and a logo. What’s in a brand? Besides crafting a name for your business, there’s an array of elements that make up your company’s brand, differentiating your business from the competition. Creating a brand is a lot like creating a human from the ground up. You’re giving it an appearance (design), personality (voice) and values (mission). These visual fundamentals give your company a face and identity and they create a foundation for your brand. What elements do you think of when you hear the word “brand”? Here are the fundamentals: Logo Fonts and typography Color palette Images and symbols Define your brand Take time to explore what your favorite brands are doing, and you’ll likely notice they’re proudly not for everyone. They’re simply marketing to the customers they’re right for. Here’s the thing, you aren’t going to win over everyone, so focusing on your target group is how you’ll quickly grow a band of loyal customers that are just as right for you as you are for them. Don’t worry about alienating people, you can’t talk and market to everybody! When you’re giving a business its personality, basic standards and procedures come into play. Whether you’re throwing together a witty social media campaign or addressing serious customer service issues, your voice and personality need to remain consistent. Creating a brand bible or style guide will help you communicate your brand consistently. Stay consistent and true Consistency goes beyond just using your logo all over the place. If you’re not carrying through all elements of your brand in everything you do — voice, personality, design, and guidelines — you’ll lose the full power a brand can have on your business’s success. When a brand’s online presence and branding is misaligned, it can lead potential customers to relate that poor quality to your products and services. Consumers want to know you’re organized. One thing you might think to yourself is, “Do people really need my product?” or “Am I really that unique from the competition?” Well, the answer is yes. Because if you don’t already know what makes you unique, you can find or create it, that’s the beauty of branding! You’re in control and have the power to create a brand that people want and need. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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