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Starting and Planning a Website

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In this video, we’ll help you with what to think about when developing a plan for your website! Step 1: Decide what the goal of your website is. Your website should tell people who you are, what you offer, how to contact you and where to find you. As your business grows, you can always add pages, and include things like contact forms or customer testimonials, or maybe integrate with social media channels. Step 2: consider the target audience for your website. Your target audience for a small business website are your customers AND your potential customers. Your website is really for your customers, and it should reflect what they would like to see. Step 3: Consider what do you want people to do when they get to your site? Do you want them to contact you? Visit your business? Buy something on your site? Be sure the call-to-action on your website is super clear. In short, tell them what you want them to do! Just a few tips for you to think about as you get started... Jump in and get your basic information online. As you have time and your skills develop, you can refine and expand your website.

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