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Email Marketing Made Easy with GoCentral

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There are four basic steps to email marketing: establish a mailing list, create a marketing campaign, monitor and evaluate results, repeat. Your GoCentral site includes user-friendly tools that cover all the bases to help at each step. First, there’s the Subscribe form right on your Home page that lets you capture your visitors' email addresses and the Subscribers tool in your GoCentral dashboard allows you to add names one at a time or in bulk from a contacts list or spreadsheet. Second, great resources located right on the Compose page can help you create a campaign. Third, for each campaign you send, your campaign dashboard lets you know how many people you sent it to, how many mailings were successfully delivered, the number of recipients who viewed it, and how many took action. Fourth, all your campaigns are saved for you, making it simple to reuse a successful campaign at a later date. Or you can make a copy of a campaign, edit it and send it again. This handy feature ensures you don’t lose any of the original campaign’s history.

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