In 2005, Go Daddy took a risk and produced a TV commercial to run on Super Bowl Sunday.

The gamble paid off - in a way that no one quite anticipated. FOX® TV Network pulled Go Daddy's first-ever Super Bowl commercial after approving it in writing and airing it once during the 2005 broadcast. Fox yanked it before its second airing, sending record numbers of viewers to the Go Daddy Web site to see what the fuss was about. (Ironically, a college marketing textbook featuring the legendary Go Daddy commercial notes how Fox is actually known for its "irreverent programming.")

Each successive Super Bowl ad has been more effective than the last. After the 2006 SuperBowl, Go Daddy's new market share surged to 32 percent. The 2007 ad helped boost Go Daddy's industry edge to 42 percent and was ranked by IAG Research the "Most Recalled" commercial for the entire year.

Go Daddy's 2008 commercial featured IndyCar Star Danica Patrick, as well as an Alfred Hitchcock-like walk on by Go Daddy CEO Bob Parsons. It broke all previous company records, netting 1.5 million visits to GoDaddy.com before the end of the big game. It's believed to be one of the largest spikes in Super Bowl advertising history.

"Danica's 'Exposure' is probably our funniest ad ever," declared Go Daddy CEO Bob Parsons. "It is definitely our most effective ad in terms of immediate results." The outspoken CEO, renowned for his marketing prowess, posted the ad to his blog, www.BobParsons.com, about 90-minutes before kick-off and asked readers to share their thoughts. Comments varied widely, but no one can argue the commercial's effectiveness for generating online traffic. Catch the GoDaddy.com 2009 Super Bowl comercials "Enhanced" and "Shower" featuring Danica Patrick, here at videos.godaddy.com and at other popular sites like Hulu.com.

"We're thrilled," beamed the Go Daddy executive. "Think about it, it was one of the greatest Super Bowl games ever played and yet fans still took time to come to our site during the game."