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NASCAR® DRIVER & GO DADDY GIRL®
Danica's Profile
Born: Beloit, WI
Residence: Phoenix, AZ Website: www.danicaracing.com In seven short years, Danica Patrick has risen from IndyCar® Rookie of the Year to Superstar. Former team-owner Bobby Rahal has dubbed her the "first real media star in IndyCar since (Mario) Andretti and (A.J.) Foyt."* Widely credited with bringing new interest and fans to open-wheel racing, Danica's fame has often overshadowed events on the track. Whether she's walking the red carpet or driving the Vegas strip, fans simply can't get enough of her. Danica has appeared in numerous commercials, a Jay-Z music video, an episode of CSI:NY – she even played herself in an episode of The Simpsons. She's been mentioned in a total of 227 articles in Sports Illustrated, featured on the cover twice, and has appeared in the legendary swimsuit edition. Twice. After splitting her time between IndyCar and NASCAR® in 2011, Danica will compete full-time in stock car racing starting in 2012 with Go Daddy's sponsorship. And just in case there's any doubt, she's already having a powerful effect on NASCAR viewers. According to Nielsen Television Research, her 2010 Nationwide Series debut at Daytona resulted in a 35 percent increase in viewership. Danica's star has never been brighter – and Go Daddy has never been prouder to be her sponsor.
* "Danica changed open-wheel racing," Holly Cain, 10/14/11, FoxSports.com Videos
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Copyright © 1999 - 2012 Go Daddy Operating Company, LLC. All Rights Reserved. All trademarks shown are used with the permission of their respective owners. Copyright © 2012 JR Motorsports, LLC. ™ 2012 Stewart-Haas Racing Racing star Danica Patrick teamed up with Go Daddy in late 2006 when she was just getting her start in IndyCar® racing. Within four months of becoming the first woman driver to lead an Indy 500 race, Go Daddy signed a deal to sponsor Danica. "Danica is edgy, innovative and fun — all qualities we identify with at Go Daddy," Go Daddy Founder Bob Parsons said of Patrick, who was then a 24-year-old IndyCar rookie. To unveil the car she would be driving in her first year with Andretti Autosport, Danica drove it around downtown Chicago on a rainy day in September 2006. At the media event that followed, Danica's name was on everyone's lips. Within months, Danica appeared in two television ads for GoDaddy.com.
Calling the Indy 500 the "Super Bowl of racing," Bob stepped up his
IndyCar involvement the following spring, signing on as a presenting sponsor of the
2007 Indy 500 broadcast. For the second year in a row, Danica finished 8th. In early 2008, after weeks of negotiations with network censors, Bob took a different approach to Super Bowl advertising. Rather than shelf the ad censors refused to approve, Bob created another commercial designed to drive viewers to their computers to see the "real" commercial. This one was approved. Danica's "Exposure" commercial broke all the records. Before the game was over, GoDaddy.com recorded an amazing 1.5 million visits, compared with the previous year's record of 500,000. Even days afterwards, traffic to the site remained unusually high. On April 20, 2008, Danica became the first woman driver to win an IndyCar race, taking the Indy Japan 300 after the favorites were forced to stop for fuel in the final laps. She finished 5.8594 seconds ahead of pole-sitter Helio Castroneves, taking the lead on the 198th lap of the 200-lap race. "It's a long time coming," Danica said of the win. "For us, there was never a question of IF Danica could win," Parsons said after the victory, "we've believed in her from day one." In 2010, Danica took her talents to the NASCAR Nationwide Series part–time. Her success, including a 4th place finish at the Las Vegas Motor Speedway in March, impressed fans and silenced critics. In August 2011, Danica announced her decision to shift to NASCAR full time for the 2012 season. Danica will drive the GoDaddy.com No. 7 Chevrolet with JR Motorsports for a full Nationwide schedule and will be behind the wheel of the GoDaddy.com No. 10 Chevrolet with Stewart-Haas Racing for a limited schedule in the Sprint Cup Series. |