Original Go Daddy Girl
Candice Michelle left
Milwaukee, Wisconsin, at 19 and headed for L.A. There she attended Santa Monica
College, studying theatre and taking acting lessons.
Little did she know when she joined Go Daddy as a spokesperson in 2004 that her
career was about to take off. In February of 2005, a Super Bowl commercial featuring
Candice Michelle was aired once during the big game, then withdrawn for inappropriateness.
A parody of Janet Jackson's 2004 halftime "wardrobe malfunction," the
Go Daddy censorship ad features Candice as Nikki Capelli. In the
ad, Nikki makes her case before a Broadcast Censorship Hearing, demonstrating the
routines she might use in her Super Bowl commercial. During the course of Nikki's
testimony, the strap on her Go Daddy tank top breaks, eliciting a variety of responses
from panel members.
What at first seemed like bad news for the domain registrar quickly turned to good,
as frustrated TV viewers flocked to GoDaddy.com to see what had prompted the network
to pull the ad. Go Daddy delivered the goods, receiving a record number of Web site
visitors and making Super Bowl advertising history in the process.
Candice Michelle has moved on to bigger and better things since then, recording
more
memorable SuperBowl ads for Go Daddy.
Now 30, she is an accomplished actress, model and World Wrestling Entertainment
RAW® wrestler who recently held the title belt as the WWE Women's Champion.
She was also featured on the cover of the April 2006 edition of Playboy magazine.
While critics have panned Go Daddy's risqué advertising style, the company's Super
Bowl commercials have translated into big market growth each and every year. Following
the 2006 SuperBowl, new market share surged to 32 percent. The 2007 ad helped boost
Go Daddy's industry edge to 42 percent. And the 2008 commercial broke all previous
company records, resulting in a record 1.5 million visits to GoDaddy.com before
the end of the big game.
"The key is to capture and entertain the audience," notes
Go Daddy CEO Bob Parsons.