Although the 2005 SuperBowl ad featuring WWE Diva and Go Daddy Girl Candice Michelle was not the first commercial Go Daddy ever produced, it was a big one.

After airing the Go Daddy censorship ad once during the game, the FOX® TV network pulled it off the air, saying it wasn't "appropriate." The ensuing controversy resulted in an unprecedented 51.14 percent "Share of Voice," according to multivision, inc., a company that measures advertising buzz. In the days that followed, the media began using the term GoDaddy-esque to describe advertising that's edgy, fun and a touch inappropriate.

Since then, Go Daddy has tussled with the Network every year over what their censors deem inappropriate commercial content. Just before the 2008 Super Bowl, during a deadlock in which the Network refused to air the Go Daddy commercial unless the company removed the word "beaver," Go Daddy changed direction. The domain giant created a second commercial designed to send viewers to their computers to see the Fox-rejected Super Bowl ad on the Internet. This ad was approved by the Network and ran on game day.

The strategy worked like a charm. Go Daddy reported three times the number of Web visitors during the big game than the previous year - a record 1.5 million.

"It's one thing to come up with a good idea for your commercial," said Go Daddy CEO Bob Parsons. "For us, it's another challenge altogether to have it approved."

Go Daddy Productions has produced dozens of commercials over the past few years, including a number of Internet-only versions. The company's earliest commercials featured real live Go Daddy employee Rachel Storm. More recent commercials have starred Candice Michelle, IndyCar Star Danica Patrick, NASCAR's Dale Earnhardt, Jr., and Pro football's Chad Johnson.

Other familiar faces in Go Daddy commercials include America's favorite chopper family, Paul Teutul Sr. and his sons Paul Jr. and Michael; Motorcycle Drag-racing Star Valerie Thompson; and Internet celebrities like Diggnation's Kevin Rose and Alex Albrecht, along with Cali Lewis from GeekBriefTV.