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Go Daddy commercials never fail to generate a buzz. While Go Daddy had been around since 1997, it was their 2005 Super Bowl® commercial that turned the relatively unknown tech company into a household name overnight. Since that first huge success, Go Daddy has continued to establish their own unique style and has pioneered the 'push to Web' approach of advertising, where a fun, entertaining commercial leads customers to the company website to find out what happens next and, of course, learn more about their products.
While the first Go Daddy commercial helped launch the career of aspiring actress Candice Michelle — and laid the groundwork for a growing number of Go Daddy Girls — later commercials channeled the star power of Danica Patrick, one of the most famous names in motorsports. Danica has since appeared in 12 Super Bowl commercials, more than any other celebrity in history, each one for Go Daddy.
But not every Go Daddy video features Danica Patrick. In fact, contrary to popular opinion, not every Go Daddy commercial features beautiful women. Go Daddy has drawn on the talents of other tremendously popular racing stars, including Dale Earnhardt, Jr. and James Hinchcliffe, and even created a series of ads starring racing legend Mario Andretti.
In 2010, Go Daddy even opened its advertising to anyone with a camera and a passion for the company. Two separate Go Daddy commercial contests resulted in hundreds of fan-filmed commercials from across the country. Go Daddy not only accepted submissions from fans, but they allowed the general public to help pick the best ads by posting the submissions on GoDaddy.com and encouraging visitors to vote on their favorites. By the time the contests were over, Go Daddy had given away well over half a million dollars to the winning recipients, but more importantly for those looking to establish their skills as a filmmaker or director, Go Daddy bought airtime for the winning ads and broadcast their Go Daddy videos on national television.
Recently, Go Daddy has called on outside experts to help them refine the commercial style they've established after almost a decade of television advertising. One campaign, named "Inside-Out," showed how Go Daddy is viewed from the 'outside' by customers who see the TV commercials and compared that to the talented tech pros working 'inside' Go Daddy. Another series of Go Daddy commercials demonstrate "The New Sexy" with a spotlight on how running your own successful small business, with a little help from Go Daddy, is every bit as sexy as the models we see in fashion magazines.
Whatever you may think of Go Daddy's commercials, it's undeniable that they have served their purpose, introducing millions of people to the world-class services they provide and establishing the company as a staple among Super Bowl advertisers. You can bet that after the big game, someone in your office or neighborhood will be asking, "So did you see the new Go Daddy commercial last night?"